A lot of things can change in a year. When I last spoke to Jetboy, they had just reformed and were getting ready to enter the studio. They have since released an acclaimed EP and played several rock festivals around the country. I sat down with them again at this year’s M3 RockFest to discuss the new album, viral marketing and flyer wars. You can check out Jetboy at www.jetboyrocks.com.
Last summer, you guys were writing songs and getting used to being a band again. You have since released a new EP entitled Off Your Rocker. Why did you release an EP instead of a full length album?
Mickey Finn: The way the music industry is going now, people want instant gratification. They don’t necessarily have the attention span to listen to a whole record. I think you are better off to release singles and keep a constant flow of music coming instead of releasing an album and having a long break. We’re going to get in the studio within the next couple of months and do another one.
What have you been working on lately?
MF: We have a new song called “Beating the Odds,” which is really cool. It’s a bit more classic metal than our other stuff. It’s got some Priest in there.
So instead of the usual swinging bluesy feel, you are going in a different direction?
Fernie Rod: It really depends on the song. The swing will always be there, but some songs are heavier than others. We just kinda go with the flow.
MF: You gotta wear your influences on your sleeve. Our influences are classic rock, alternative and punk.
How did you choose the live tracks?
MF: We went with the ones that had the most energy and the most personality.
Do you have any favorite live records?
Jess Reckless: Cheap Trick’s At Budokan.
Jesse Mendez: Mine is Ozzy’s Speak of the Devil.
FR: You can’t beat The Song Remains the Same. You just can’t go wrong.
Billy Rowe: I’m going to go with Ted Nugent’s Double Live Gonzo.
You guys were all in the same room when you recorded Off Your Rocker. What are the advantages to recording this way?
BR: It’s cheaper and you get the live feel.
JM: You get to interact with the other guys as you are playing. It’s very organic.
BR: There is sterility in a lot of records now because of our technological advances. It makes it possible for people that aren’t so talented to make a great sounding record.
Do you think the Les Paul adds to the organic sound?
BR: Definitely. It’s the classic standard rock n’ roll guitar. I play a Gretsch for the exact same reason. It’s very warm, but also very raw.
The music industry has changed a lot since your last original album, Damned Nation, came out in 1990. How has digital music changed your approach to marketing? Is it easier now that you don’t have to deal with a major label?
MF: It is and it isn’t. Record companies have a lot of money and you get an entire staff of people to promote you and your music. The downside is that they take a lot of your money. The DIY approach is a lot more work, and the band has to be a lot more involved. If you do the work you get more of the profit in your pocket.
Back in the day, bands lived and died by MTV and magazines like Metal Edge. Is it easier to go directly to the fans?
MF: Yeah. Now you have YouTube, which is basically the MTV of today. That and the music download sites are the most powerful tools we have. More and more bands are getting used to giving away their music for free so that people will go see them on tour.
Are you happy you came out when you did?
MF: Yes. We got to experience the glory years. We experienced the major labels, the money and the fame. We had three or four years where it was just glorious. Bands today will never experience that in the same way. It’s a different world. On the other side, bands today grew up with computers. They have an edge because they know how to make websites and are technologically proficient. That’s where the promotion of a band lies now. We have to get people to help us.
Facebook and Twitter are kind of like the new Sunset Strip. Do you ever miss papering a boulevard with flyers?
MF: Oh yeah. That was our thing, man. We were the flyer kings of San Francisco. We would out-flyer everybody. We’d be on ladders at 3 A.M. trying to get our flyers as high as we possibly could. We’d photocopy our logo, cut it out and then glue it together so it would fit on a billboard. When we played LA, we’d come down a few weeks before the show just so we could pass out flyers. We’d be out all night long.
Who did you engage in flyer wars with?
MF: Poison and Guns n’ Roses. They were our friends, but we’d cover them and they would cover us.
BR: Sea Hags and Vain too.
Jetboy is known for raucous club shows. Clubs are very intimate, while arena rock is more impersonal. How do you guys connect with the audience when playing a larger stage?
MF: You just have to work a lot more. When you play a venue like this, you gotta exaggerate everything. I’ve seen videos of some bands on big stages and it looks like they aren’t rocking out very much. When you are in a club and the people are close, it looks impressive. When you are far away, you look like a statue. You have to go back and forth and try to connect with the crowd.
Does it help to focus on one particular side?
MF: Yeah. You acknowledge the people on the left, on the right and in the back. You go from side to side. Unfortunately there was a fucking Harley on one side of the stage, so I couldn’t make it to the right side. I could only go to the left.
How has touring changed for you?
MF: It’s tougher because the economy sucks. It’s a lot harder to book a tour when gas prices are up. The expenses are up and attendance is down. We’re just happy to get out, play and break even. We just want to get our music out to the people. We’re still paying our dues.
Are you able to turn your onstage personas on and off?
FR: I was just talking about that the other day. It’s instinctual. We don’t think about it, we just do it. If you think about it, you are going to mess up.
MF: I’ve always felt like people pay to see a rock show. They wanna see rock stars and attitude. That’s not something you see walking down the street. The key is not to carry it with you. If you carry it with you, then you become one of those guys that think they are better than everyone. I turn it on when I hit the stage. I become Mickey Finn and I put on that persona. I give people the show they want to see. That’s what I think is missing today. Where have all the rock stars gone?




